What is Corporate Identity ?

Corporate Identity deals with the development of the "look" of a company usually through the visual design and style of its promotional materials, advertising, product packaging.

"It is the visual expression of an organization's unique identity through the systematic use of words and symbols." The corporate identity of a business is usually centered around its logo, which provides a cornerstone for all other business materials.

Familiarity of your brand occurs through a repeated exposure of your logo design and other corporate identity materials, so webstart.ca ensures that your corporate identity is consistent and speaks to your audience of your messages and values.

The Corporate Identity Process

In order to create an identity that is representative of a business and its values, webstart.ca takes a systematic approach to the development of corporate identity projects. A logo is firstly designed, then supporting materials are developed such as business cards, letterhead and envelopes. Extended materials such as signage, brochures, multimedia templates, and advertisements are then developed if necessary.

The logo design process is as follows:

• research and analysis. During this initial investigation, the industry, the competition and their corporate identity practices, the company itself and its set of values and current practices, and the outside perspective of customers is analyzed;
• brainstorming of several strategic directions are then formulated and presented. This stage ensures that the company's developed brand and identity is differentiated from the field and reflects the company's principles and interests;
• concept design then takes over by using the analyzed data and strategy and applying visual concepts. During this stage several logos are presented, each representative of a variation of the chosen direction;
• customization and refinement of the logo comes next to suit the needs and style of the company. This may take several attempts to produce a winning logo;
• application and delivery of the developed logo onto business materials like business cards and letterhead. Rather that just simply applying the logo to the top left hand corner of the page and calling it a day, webstart.ca designs these materials to integrate into the chosen strategic direction.